The challenge in this design was to interpret an existing website’s look and feel into a new application. Custom iconography, clean and modern type style and crisp images were used to achieve synergy between existing and new platforms.
Graphics and photography are the principal vehicle of communication in this application. Careful attention to consistency of image assets and usage of image sprites were utilized to achieve a consistent experience. Visual cues and responsive navigation made all the difference in making it easy for users to navigate through this content-rich app.